The real problem with the auto parts business

As someone who updates articles and videos every week, I often encounter people asking me some questions, but some of them are real and some are fake.

For example, someone once asked me: What should I do if the business of auto parts is not good? This question is a fake question.
Why?

Because the business is not doing well, it's just a description of the situation, not a real problem.

Asking this question makes it impossible for others to answer. Business is not good, is it because your product is not good? Is it still a matter of methods and approaches? This is completely confusing. Even if you add an explanation earlier, such as: For a certain model of car, business has declined by 40% compared to last year, and business is very poor. What should we do? This can also narrow down the scope of the problem and allow people to interact with you.


For example, some people may say: He is currently transitioning to new energy parts, such as chassis parts for Ideal, NIO, and Xiaopeng models. Will he ask me if there is a market for this business? This question makes people sweat profusely. Does the product have a market? This should be a research that needs to be done before doing it. Why are you still asking this question even though you have already started doing it?


Also, even if asked now, are the products you make original parts or aftermarket parts? Is it wholesale or retail? In which city is it done? How many car models are there in this city? And how many peers are there? How many repair shops are there? You need to collect this information. Instead of waiting until the war begins to collect this intelligence. The correct way is to collect this intelligence and then decide whether to do this thing or not, and whether to fight this war or not. The current war is about information warfare, and the same goes for commercial warfare.



For example, some people may ask: Are you currently making accessories for fuel vehicles? Or should we make new energy accessories? This abstract question also makes it difficult to answer, as if in the questioner's subconscious: they can only choose one, and if they choose this, they cannot do that.



But for those who truly make accessories, this question is not a big deal. What type of accessories are they selling? There must be no hesitation about which one is good to sell and which one to sell.



These seemingly abstract dilemmas are actually easy choices to make in the real world.



For example, a famous century old puzzle: Who should I save first when my wife and mother fall into the water?



This question should not be difficult to answer in the real world. Firstly, we need to determine whether the water that has been lost is seawater or river water? Or is it a swimming pool? Where did it fall from? Ship or shore? Is there a lifeguard nearby? Who is closer to oneself? Who can swim? When these issues become concrete, there will actually be no dilemma.



The reason why fake problems are fake is that most of them are not concrete questions, but rather state descriptions or abstract descriptions that have not been carefully considered or are too lazy to explore, hoping to be fed by others.



The real problem should be raised to others after the following actions have been taken:



1. Have an understanding of the relevant knowledge regarding the question being asked; For example, what are the good companies and brands in the industry that produce chassis components? What kind of way are they mainly doing it?



2. I have carefully considered the questions raised, but still lack some understanding. I hope the answerer can provide some clarification. For example, if business is not good, it may not only be a problem with the product, but also a problem with sales ability or pricing strategy. Targeted inquiries can be made about a certain issue, and the respondent can provide targeted advice.



3. Some questions that I have researched through search engines but have not found satisfactory answers, or search engines cannot find them at all.



4. The real problem is to only talk about the problem itself, not about oneself. For example, don't say that you have done short video marketing, but it doesn't work for the auto parts business, and the auto parts business is not suitable for doing short videos. But we need to explore how to make short videos in the automotive parts business?